The Quick & Dirty of Qualifications
- I am a highly detail-oriented web professional with a broad skill set including design, development, project management, and process development. I am especially focused on helping design and development teams get things done.
- I have a strong desire (requirement?) to work in a creative and challenging environment focused on producing innovative, game-changing web services and applications. I excel in fast-paced situations which require the ability to think quickly and successfully manage rapidly-changing and/or demanding circumstances.
- I know my way around the latest technologies, comfortably pushing pixels in Photoshop one moment and debugging server side issues the next.
- I am passionate about creating the best user experiences on the web and strive to find the equilibrium between utilizing both experience and metrics to influence design and direction.
This resume has ended up being more of an ongoing history of my "professional" career, so some things are hidden as they age, click below to reveal them.
Web Designer / Web Developer
Hark (Entertonement) (Downtown, Seattle, Washington)
February 2011 - Today!
I am designing, developing everything in, on and around Hark.com awesome.
Everything / Everywhere — Designer, Developer, VP of GIFs
My first "start-up" and first 3 person team. Starting from the front end and working my way to the back end and even got some dev-ops work in there (product management too but that's not cool). Grew with the team to at most 20 people, lots of complete redesigns, many late nights refactoring and ultimately starting from scratch 3 times. Lots of Rack, Rails, Sinatra and Gem fun.
Web Developer / Software Engineer
CafePress (San Mateo, California - Louisville, Kentucky)
May 2010 - February 2011
I designed, developed, maintained & coordinated the launch of various in-store applications and internal business technologies. Specific responsibilities included:
Multi-Product Design Application — Designer, Lead Developer
Team Uniform Designer — Lead Designer, Developer
A quick team effort to spin up a partner implementation of a simple version of the more advanced designer mentioned above. Designed and laid out using HAML and CSS and developed using Ruby on Rails and jQuery.
Ornament Designer — Lead Designer, Developer
A super quick (1 week) effort to complete an ornament designer that uses SVG templates and allows users to take a photo and add it to an ornament made on the spot. Most of this was sadly removed as it is property of CafePress but I left the code up in a disabled form. Designed and laid out using HTML and CSS and developed using PHP and jQuery with Chrome in Kiosk Mode.
Web Developer / Web Design
Paramore|Redd Online Marketing, LLC (Nashville, Tennessee)
March 2008 - February 2010
I developed a multitude of onsite applications and off site items for various clients. Specific responsibilities included:
Quorum Health Resources - Quiz & Calculators — Developer
I served on a team tasked with developing a set of online tools to determine various aspects of a hospital's wellness. I built out the user interface in HTML, jQuery and PHP to develop the backend to integrate into an existing ExpressionEngine setup. The tools are used as a quiz system, and based on the users input, various solutions are provided. Some tools are real time calculators to determine the ROI of various aspects of nursing.
Healthways - Interactive Member Experience — Developer
I helped to debug and deploy a stand alone solution for multiple platforms for users without administrative access to their computer, which was quite a task. The Member Experience demo is an interactive demo used by the Healthways sales team to introduce and explain the Healthways system for potential clients. This involved editing multiple Flash files, PHP backend files, Microsoft Windows deployment environments and numerous HTML/CSS related design tweaks.
Back Yard Burgers - Interactive Location Finder — Lead Developer
I led development for the location finder based on past experience with other store finders and what the client wanted from their own. I built the current location finder using a combination jQuery and custom-developed PHP to integrate into an ExpressionEngine CMS to use its MySQL backend.
CompuPay - SEO Implementation & Optimizations — Developer
I implemented numerous SEO related fixes and additions and optimized much of the website by losslessly compressing images, fixing tag types, checking HTML and CSS validation and numerous other fixes. These implementations and server side fixes resulted in an 18.45% increase in year over year organic search engine traffic, including a 36.97% increase in phrase match "payroll" organic keyword traffic.
Energy Logic - Quote Generator — Developer
I served on a team tasked with developing a fully functional, realtime quote generator. I built out the user interface in HTML and jQuery to integrate with a custom backend to allow dealers to enter in their information and needs to generate an professional PDF presentable to clients.
United Way of Metro Nashville - Build Out — Lead Developer
I fully built out and implemented the whole of the United Way of Metro Nashville website in a very tight deadline of about two weeks. This included everything from laying out the pages, building out the data framework and integrating the site with it's YouTube channel.
Flash Technology - Shopping Cart — Lead Developer
I was tasked with building a fully functioning shopping cart based on a preexisting database of items and to not allow actual purchasing. It had a turnaround of roughly two weeks.
Ebonite Brands — Developer
Ebonite is a whole brand of bowling balls and products related to bowling. I routinely developed, debugged and maintained interactive portions of the various sites, Ebonite.com, TrackBowling.com, Columbia300.com and HammerBowling.com. I also coded and maintained the various, and I'm talking all over the map various, enewsletters for the 4 brands.
Ochsner - Find a Doctor Tool — Lead Developer
Built entirely in Adobe Flex Builder it was a stand alone application that rested in the task bar until needed. When needed, it would pop up in a nice chrome-less window. The user could enter in a doctors name and the utility would query its internal SQL database and bring back the doctors that matched and show their relevant information, picture and how to contact them. This was then repurposed into a HTML/JS Adobe Air application due to the fact that I was the only person who knew how to update or make any changes to the Flex application and at the time I was still interning. This brought even more complications since it was built entirely while I was not in the office and it was changed in a way so that it had to be online to work. I believe now they have completely done away with it entirely.
Frist Center for the Visual Arts — Developer
I helped to develop and implement a standardized way to convert, encode and share the audio tour podcast files for the various exhibits that come through the Frist Center that maximized audio quality but kept files sizes small using open source tools and codecs.
Fazoli's — Developer
I assisted in the development of the "Find a Fazoli's" locator and the implementation of the Fazoli's Nutritional Information section of the site. I routinely optimized sections of the site, both server side and HTML. This was the first big project I worked on.
CMT - Can You Duet Widget — Developer
I helped to develop out the widget and get everything it had incorporated into it, FLV videos and a Flash count down clock, working smoothly. This wouldn't be very difficult for me to implement today but at the time Mac OS X 10.4 did not like pulling from the web into the dashboard through Flash.
ProWorkFlow - Time Tracker — Developer
Originally conceived out of a simple widget I was fooling around with as an intern, and later adapted into a real project with ProWorkFlow. Developed fully as a functioning Dashboard Widget for OS X, but due to complications with the Vista Sidebar the whole thing was repurposed as an Adobe Air application internally at ProWorkFlow based on my code.
I regularly participated in the conception and development process for new Paramore|Redd websites and endeavors such as TNVacation.com, Bluegrass Cellular, Dollywood, Girl Scout of Middle Tennessee, HearingPlanet, and others.
Freelance or Fun (Nashville, Tennessee / Louisville, Kentucky / Seattle, Washington)
2007 - present
I developed a multitude of widgets, gadgets, extensions, plugins, modules for a wide range of operating systems and an equally wide range of languages.
eludevisibility.org - Pixel Typeface (2007)
After growing tired of trying to get 8pt Arial to render correctly, I decided to recreate it myself, much like the old HaxrCorpS8 font, but with proper support for all characters in the US, Latin and Japanese alphabets, with the exception of the Kanji. Developer in FontLab Studio.
MTSU Mail - Dash Board Widget (2006, HTML/JS)
Developed out of desperation of the aging MTSU mail infrastructure, though the concept is simple, this particular execution was not. It would check for and return the newest messages by parsing the broken and constantly varying code of the MTSU email system.
I regularly built little bits of code to help me in daily tasks, literally hundreds of them, and I won't bore you with them, but GitHub will.
Graphic Design / Web Design
Freelance (Nashville, Tennessee / Louisville, Kentucky / Seattle, Washington)
2002 - present
I regularly design in Photoshop or Illustrator, with various outputs such as web pages, posters, embroidery, etc., my favorite so far being silk screen. I rarely get time to work on these sort of projects now with most of my working being in development related tasks.
CREMA Coffee - Web Site Implementation (2009, Photoshop, HTML/JS)
Helping implement a design into a WordPress powered site. Though many designers rely solely on WordPress, this is a case where WordPress actually fits the needs of Crema perfectly.
Super Famicom! - Web Design (2002-Present, Illustrator, Photoshop, HTML/JS)
My ongoing personal site dedicated to Super Nintendo games. If I have an idea for something, I will usually test it out here first. It was developed using a custom MVC framework to handle frequent database updated to over 4,000 game pages. The design focuses on the aesthetics of Super Nintendo games with a love for typography. Over the years, it's spawned many smaller projects in various languages.
Co-Founder, Spurr Marketing (Nashville, Tennessee)
April 2009 - May 2010
A start up between friends of over 12 years; providing SEO and various other online marketing consulting.
Design Intern, Paramore Redd Online Marketing (Nashville, Tennessee)
High School Diploma, Hume-Fogg Academic Magnet (Nashville, Tennessee)
BFA, Graphic Design, Middle Tennessee State University (Murfreesboro, Tennessee)
Justin Briggs, founder, marketing consultant @ LLC (Seattle, Washington)
Partnered with on numerous freelance jobs, full-time jobs, co-founder.
email: justin at justinbriggs.org / 615-310-6122
Wes Maldanado, start-up guy, everyone knows him @ Broken Build (Seattle, Washington)
Manager, taught me the Ruby ropes, agile things, the one true way.
email: wes at brokenbuild.com / 206-240-4233
Mike Mondragon, senior software engineer @ Infogroup, Data Axle Team (Seattle, Washington)
Co-worker, also taught me the Ruby codes and agile things.
email: mikemondragon at gmail.com / 206-390-8743
Charlie Mosely, web developer @ microryza (YC-W12) (San Francisco, California)
Co-worker, collaberator on fun projects.
email: charlie at robopengu.in / 425-281-0769
byuu, software developer, higan/xkas/bsnes developer @ byuu.org (USA)
Hero, Friend, Yahoo! Japan Shopper.
bbs: board . byuu . org/
Personal Recommendation: "Anyone who doesn't hire Matthew Callis immediately is criminally insane and unfit for the task of hiring new employees."
You might find me at any of these events as they happen annually, monthly or however often they occur.
Acronyms, Keywords, Skills, and Affiliations
This list exists primarily for the sake of our supreme overlord, Google. If a skill or technology appears in this list, I feel I have proficient knowledge with regards to it (or it is somehow related to my experience). However, I am always open to learn any new skill, refresh foggy memories and expand my knowledge of those listed.
- SQL, MySQL, database schema design
- semantic HTML/XHTML (depreciated, yay time wasted)
- CSS version 1, 2, 3 and browser specific flavors (WebKit, Gecko, Trident)
- On-Site SEO, as well as related web services and application development
- PHP and some popular frameworks (CodeIgniter, CakePHP)
- SQl: MySQL
- Many ESPs: Bronto, Campaign Monitor, Constant Contact, Email Labs, Emma
- ExpressionEngine, WordPress, TextPattern, various custom CMSs
- object-oriented design, MVC
- version control (VCS): Git, SVN
- graphic and interaction design, wire framing, rapid prototyping
- Adobe Photoshop, Illustrator, InDesign
- Adobe Flash, ActionScript 2/3
- Ruby (Sinatra, Ruby on Rails)
Acronyms, Keywords, Skills, and Affiliations in Beta
This list pertains to things I am learning, investigating or currently infatuated with.
Soon they'll graduate to the above list or go the way of the Dodo.
- Photoshop SDK
- Pebble Watch SDK
Some of the things I enjoy when I'm not coding the best things on the web.
- Programming / "Hacking" SNES Games
- Stone Lithography
Getting In Touch
Don't be scared, I'm friendly.
- GTalk: matthew . callis at gmail.com
- AIM: eludevisibility
- Skype: eludevisibility
- Phone: (615) 972-6791
- LinkedIn: Profile
- Resume: http://eludevisibility.org/resume/